Reviews

What People Say

Parents, teachers and publications have shared their experience of Aramazu's story-led way of learning to tell the time.

A square illustrated children's book cover in warm cream, soft mauve and brown tones showing a clock face with friendly storybook characters, giving a cosy and cheerful storybook mood

In their words

Parents, teachers and reviewers

Short quotes from families, classrooms and publications about using Aramazu at home and in school.

“Very Impressed”
Times Online
“Instant success!”
Parents in Touch
“Learning through play”
Mrs W, Surrey
“The 21st century way of teaching the time”
The School Run

Aramazu was created to solve a problem that many parents and teachers recognise: telling the time is one of those skills that children often find confusing rather than intuitive. Long minute hands, short hour hands, numbers, and the relationship between them can make a simple task feel impossibly hard. The approach here is deliberately different, framing the movement of the hands around the clock face as a story that children can follow and remember, so the mechanical side of a clock becomes something narrative and familiar rather than abstract.

The heart of the method is a story-led journey around the clock face. Instead of drilling digital and analogue times in isolation, children follow a narrative in which the hands travel from one hour to the next, meeting characters and landmarks along the way. Because the sequence has a beginning, a middle, and an end, the logic of counting in fives and understanding the shape of an hour become easier to grasp. The story gives children a reason to keep watching the hands move.

Everything is supported by visual and printable resources that feel warm and approachable rather than clinical. Illustrated clock faces, magnetic wall versions, and storybooks accompany the online teaching material, so the same idea can be reinforced on a laptop or tablet at home and on a classroom wall at school. Colourful illustrations and clearly explained steps help children connect the narrative they have heard with the numbers and hands they see in front of them.

Feedback from parents, teachers, and publications has been consistently positive, and classroom use has been the practical testing ground for the approach. Teachers often note that children who previously avoided clock work begin to talk confidently about hours and minutes, while parents mention how much easier it becomes to explain the time at home. Reviewers have praised the method as appealing to children and logical in its progression, which is why the resources are shared across homes and classrooms alike.

Learning to tell the time is one of those everyday milestones that opens the door to independence for children, and it is far easier when the subject feels like a story rather than a chore. Aramazu combines narrative, illustration, and repetition to give children a memorable route into a skill they will use for the rest of their lives. Whether practised at the kitchen table or in a busy classroom, the aim is the same: fewer tears, more confidence, and a genuine understanding of how the clock face works.

How it works

A story that makes the clock face make sense

Aramazu explains the journey of time around the clock face as a story, so children can follow the reasoning rather than memorise it. Hard copy books come with an A4 card practice clock, and online books are accompanied by an interactive practice clock.

Classroom testing over 3 years found 85% of children learned to tell the time in one week, and 50% learned in one hour.

Try the story-led method

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