A story, not a worksheet
Children follow the journey of time around the clock face, so each position on the dial has a reason behind it.
Story-led learning for children
Easy, quick and fun — Aramazu's story-led method of teaching time makes logical sense to children, at home and in the classroom.
Aramazu teaches children to read the clock through a story that follows the journey of time around the clock face. The narrative gives the hour and minute hands a purpose, so the numbers on the dial stop being abstract and start telling a story children can follow.
Children follow the journey of time around the clock face, so each position on the dial has a reason behind it.
Hard copy books come with an A4 card practice clock, while online books are accompanied by an interactive practice clock.
Classroom packs, laminated pupil practice clocks and a yearly school online subscription support whole-class teaching.
Three simple stages take a child from hearing the story to reading the clock with confidence.
The illustrated story introduces the characters and the path time takes around the dial.
Children move the hands on the supplied A4 card practice clock or the interactive online clock.
Online games reinforce the skills with short, playful activities at home or in class.
In classroom testing carried out over three years, the results recorded were:
Everything in the range is built around the same story-led approach, so print, online and classroom materials all work together.
| For | What you get |
|---|---|
| Home learning | Hard copy books supplied with an A4 card practice clock; book packages with free audio story CDs. |
| School and classroom | Teach the Time Pack for Schools, laminated pupil practice clocks (5 per pack) and teacher guides with classroom strategies. |
| Online | Online books with an interactive practice clock, plus a school yearly online subscription at £25.00 pa. |
| Timepieces | Aramazu Mountain Watch, Aramazu Mountain Wall Clock and magnetic practice clocks for classrooms. |
Feedback from parents, teachers and publications.
“Very Impressed”
Times Online“Instant success!”
Parents in Touch“Learning through play”
Mrs W, Surrey“The 21st century way of teaching the time”
The School RunAramazu is built on a simple observation: children learn to tell the time faster when the clock face is presented as a story rather than a worksheet of numbers. Instead of drilling abstract symbols, the hour and minute hands are given a purpose, and the numbers on the dial become characters in a journey that children can follow from one hour to the next. That narrative framing is what makes the method feel logical and intuitive to a young pupil sitting at a classroom desk or a kitchen table with a parent.
The site describes its approach as story-led learning, where children follow the journey of time around the clock face. This gives the hands a role to play and the numerals a place in the tale, so practice becomes something closer to play than memorisation. Teachers and parents are told that the approach is quick and easy, and that it has been classroom tested over a period of years with encouraging results reported by parents and educators.
Beyond the storybooks themselves, Aramazu offers supporting resources that reinforce the same method. Colourful illustrated material, magnetic clock faces for hands-on practice, and dramatised video storytelling all give children several ways to encounter the idea of time. The result is a resource pack rather than a single aid, allowing a class or a family to move between reading, watching, and physically handling a clock as confidence grows.
Counting and number work is woven into the teaching sequence, because telling the time depends on understanding how numbers behave around the dial. The story-led approach tackles what many children find complicated: the relationship between hour and minute hands and the combinations of numerals that appear at any given moment. Practice material is designed to build that understanding gradually, in short and approachable sessions that suit short attention spans.
Aramazu is aimed at the full circle of grown-ups around a child: teachers planning lessons, schools looking for a structured resource, libraries stocking engaging material, and parents who want a friendly way to help their child at home. Testimonials shared on the site reflect that range, with comments from teachers and mums describing children who became excited about clocks and no longer found the subject confusing or daunting.
The visual identity of the site mirrors its educational philosophy. Soft neutral beiges and creams alternate between sections, a dusty mauve accent carries the cards and numbered step icons, and deep espresso brown is used for headings and icon strokes. Serif display type is paired with a clean sans-serif for body copy, creating a classic-meets-modern contrast that feels calm, readable and quietly trustworthy rather than loud or playful.
Layout is deliberately airy, with generous vertical padding between sections and narrow, centred columns of text that make reading comfortable on a laptop, tablet or phone. Cards have gently rounded corners and no hard borders, so sections are separated by shifts in background colour and by whitespace alone. The overall impression is editorial and understated, letting the story-led method and the illustrated resources speak for themselves.
Aramazu presents itself as a proven, easy and engaging way for children to learn to tell the time, both in the classroom and at home. By giving the clock a narrative and then reinforcing it through books, video, games and hands-on practice, the method aims to build genuine understanding rather than rote recall. For teachers and parents seeking a resource that children enjoy, the promise is straightforward: make time a story, and the numbers will follow.
Browse books, watches, clocks and classroom packs, or talk to us about the yearly school online subscription.
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